It may not have been the first to head west in hopes of striking gold, but – as far as we can tell – the College’s Gold Rush Tour was the first traveling admissions team to take college recruitment quite this far.
With stops in Los Angeles, Orange County, San Francisco, San Diego, Sacramento, Phoenix, Sedona, Las Vegas, Portland, Seattle and even Vancouver, the Gold Rush Tour bus covered 4,700 miles in its four weeks of touring last October. And – although some of the 11 team members did manage to cross the Golden Gate Bridge, march in the Anaheim Halloween Parade and walk down the Vegas Strip – the crew was hard at work the entire time.
Striving to find the best of the West, they visited 110 high schools, attended six college fairs and hosted three happy hours for alumni, eight breakfasts for guidance counselors and eight information sessions for prospective students. And, when it was all said and done, they’d met hundreds of students and exposed the College to thousands of people along the way.
Of course, that alone is worth a fortune.